Gaming in Fashion
SCAD Morris Hall Window Display
The Concept
In the course, Visual Communication in Fashion, I collaborated in a group of four to create a window display. The importance of gamification is a trending topic in SCAD classes and we want this window to continue its relevance at Morris Hall, reinforcing the importance gaming is to the future of fashion.
Mock Collusion Ad Campaign
In the SCAD class Digital Presentation Techniques, we were asked to choose a brand and complete a social media campaign for them. I chose the ASOS-owned brand, Collusion. As a solo project, I was in charge of art direction, styling, directing, and editing the final ads. The campaign titled, “Define Your Future”, included much of the brand’s individual style, featuring bold colors, experimental styling and modeling, and artistic expression. Here are a few shots from the photoshoot:
The Final Ads
Below is the entire presentation, which features the extra preparation that went into creating the ad campaign for Collusion. This includes creating mood boards for the customer and brand, research and preparation for the photo shoot, and in-depth work on the art direction.
