“The real world just isn’t enough.”
Mugler
Identity represents the relentless confidence, radical glamour, and stark individuality of the NYC club kid culture.
From the glitz and glam of nightlife to the colorful avant-garde fashion, Identity embodies the sexuality and tenacity within everyone. The sensual and spicy notes of the Identity perfume reflect the power and allure of the nightclubber: a bold, sensual scent with notes of floral, cognac and spice.
KKW Fragrance Short Film
KKW Fragrance Short Film
This short film was created for a New Media Methods for Retail class, where my partner and I were tasked with creating an editorial short film for KKW Fragrance. For this short film, I acted as the Creative Director, Producer, Editor, and collaborated as an Art Director. The concept follows a young woman rediscovering self-love through the pandemic, and features the “Lips” imagery, from the fragrance packaging, throughout the film.
Click below to watch the short film.
Chanel VR/AR Retail Experience
The Chanel VR/AR Retail Experience is a project created in a New Media Methods for Retail class at SCAD. For this project, I created an innovative retail shopping experience for Chanel, where they would hold a pop-up event at their Beauty Atelier in SoHo, NYC. Customers would be able to experience the four most popular Chanel Fragrances — No.5, Gabrielle, Mademoiselle, and Chance — in virtual reality.
In addition, I created a mock app experience specifically designed for the pop-up event. In this app, customers would be able to experience the fragrances through augmented reality and receive a discount for a Fragrance Discovery appointment as well as a complimentary gift basket that features samples of Chanel Beauty favorites.
Below is more information about the project, as well as a video exploring the mock app created.
