“I was fine being in the closet at the beginning of my career, because that’s what you were supposed to be - until I realized that it didn’t serve anybody, and I was left feeling utterly empty. This is who I am, so I’ve gotta be me.”
- Billy Porter
Mx.
For my senior capstone, I developed an e-commerce gender-neutral clothing brand created for queer people, by queer people. The brand collaborates with LGBTQ+ activists, artists, influencers, and public figures to develop collections inspired by their personal experiences influenced by their queer identity.
Through conducting my own primary and secondary research, I presented a new target consumer for the brand, developed a concept for the very first collection, and created an integrated marketing campaign to appeal to the customers.
Above is a shortened preview of the Capstone, detailing the brand, its mission, and the collection.
Mx. Senior Capstone
The entire process book is located here, and details more specific research, financials, assortment plans, and more. Please take a look!